HORRIBLE TIMES FOR THE INDUSTRY CONTINUE
The month of April 2024 has turned out to be one of the worst ever for Bollywood. Of course, business came to a standstill during Covid times. But right now, the Covid effect is zero. Yet, there’s a lack of exciting films up for release.
It all began with the twin debacles of Bade Miyan Chote Miyan and Maidaan on Eid. A lot was expected from these movies. Bade Miyan Chote Miyan is a masala action film but it never generated excitement. Yet, there were hopes that the Akshay Kumar-Tiger Shroff starrer would at least collect Rs. 100 or Rs. 150 crores. Unfortunately, Bade Miyan Chote Miyan didn’t open well and crashed soon after. At present, it is struggling to reach the Rs. 60 crore mark.
Maidaan, meanwhile, is steady at low levels. But it opened at Rs. 4 crores and has appealed only to the elite audience. It might eventually collect around Rs. 40 crores. And that’s too low for a film with terrific word of mouth and super-high costs.
Last week’s releases also didn’t work. Do Aur Do Pyaar, starring Vidya Balan, Pratik Gandhi, Ileana Dcruz and Sendhil Ramamurthy, seemed like a great romcom. But the excitement was limited. It opened at just Rs. 50 lakhs and had a weekend of just Rs. 2 crores. It dropped sharply from Monday and its lifetime collections will be around Rs. 5-6 crores.
As for Love Sex Aur Dhokha 2, the collections are embarrassing to say the least. There was zero buzz for the film and its trailer ruined all chances. The reports of the film were negative, with many viewers leaving the film midway. It opened at just Rs. 15 lakhs and managed to collect Rs. 50 lakhs in three days. It now remains to be seen if it can collect Rs. 1 crore in its lifetime.
Tomorrow, Ruslaan will be released, starring Aayush Sharma. The film looks cool but the actor is not very popular. Hence, a healthy opening is ruled out. The hope is that it turns out to be a kickass action film so that the audience will flock to the cinemas from Saturday.