KISI KA BHAI KISI KI JAAN HAS A FINE WEEKEND BUT FACES A DROP IN THE WEEKDAYS; OVERALL NUMBERS ARE BELOW EXPECTATIONS
The much-awaited film Kisi Ka Bhai Kisi Ki Jaan was released last Friday, April 21. A lot of expectations were riding on this action entertainer as it was Salman’s first proper release in a leading role after more than 3 years. But the trailer got a mixed response and moreover, it was released a day before Eid. Hence, the trade and industry were apprehensive about how it would fare. Their fears came true as the film opened at just Rs. 13.75 crores. The industry hoped that it’ll at least open at Rs. 15 crores but that didn’t happen.
However, Eid fell on Saturday and this is when Kisi Ka Bhai Kisi Ki Jaan showed a huge jump. On day 2, it collected Rs. 24 crores while on Sunday, it earned Rs. 24.50 crores. Hence, its weekend collections amounted to Rs. 62.25 crores. On Monday, it collected a good Rs. 9.50 crores due to the post-Eid holiday effect. But things were back to normal and this is when the film dropped. While it accumulated Rs. 6.25 crores on Tuesday, it collected just Rs. 4.25 crores on Wednesday. Today, Thursday, April 27, it is expected to collect Rs. 3.50 crores. Hence, the first week collections of the film will be approx. Rs. 85.75 crores.
In a way, the numbers are not encouraging. A film starring a superstar should have collected Rs. 100 crores in the first week, if not the first weekend. But on the other hand, the numbers are fine considering the word of mouth was mixed and more on the negative side. Post-pandemic, films with bad reports have instantly got rejected. Kisi Ka Bhai Kisi Ki Jaan is the first film in the post-pandemic era to have some sort of respectable collections despite negative word of mouth.
It all depends on how the film fares in the subsequent open weeks. If it holds well on the second Friday and grows on Saturday and Sunday, it’ll cross the Rs. 100 crores mark on its tenth day. At this rate, it’ll manage to have lifetime collections of around Rs. 115 crores. If it crashes tomorrow, then it’ll face a struggle to cross Rs. 100 crores.