INDOO KI JAWANI BOMBS BUT TENET’S BOX OFFICE PERFORMANCE GIVES HOPE!
Last week’s release, Indoo Ki Jawani, has failed and how. Starring Kiara Advani, it was the second A-grade Hindi film to release in cinemas in this season. The hype was minimal and not many knew it’s even released. Last month, Suraj Pe Mangal Bhari took an opening of Rs. 75 lakhs. Indoo Ki Jawani was expected to open in the same range. But it’s opening of around Rs. 20 lakhs sent shockwaves. The response was bad and hence, there was hardly any growth. It collected around Rs. 60 lakhs in 3 days and it might not even cross the Rs. 1 crore mark.
On the other hand, the Hollywood flick Tenet has managed to put up impressive numbers. It’s advance booking was excellent. But the weird part was that very few tickets were sold in current. Normally, ticket sales increase as the release nears. Here, nothing of that sort happened. Yet, it managed to collect Rs. 4.20 crore in the first weekend and Rs. 1.30 crore in the weekdays. The week 1 collections were thus Rs. 5.50 crore. Surprisingly, it picked up significantly in Weekend 2, collecting Rs. 2.75 crore. The 10-day business of the film now stands at Rs. 8.25 crore. It’s earnings have fallen in the weekdays but looking at the performance in the days gone by, it’ll pick up once again in the coming weekend. At this rate, Tenet will surely cross the Rs. 10 or 11 crore mark.
Tenet had a lot of obstacles. It was released 3 months after it’s release in the rest of the world. It’s high-definition pirated print was circulating on the internet. Also, it’s directed by Christopher Nolan, who makes confusing films. And this flick had received negative response from a large section of viewers. Yet, the scale of the film and Nolan’s fan following ensured that the film managed to do well in India. It reiterates once again that if exciting films release, it’ll do well in cinemas.
Now all eyes are on Wonder Woman 1984. It has far more appeal and excitement among Indian audiences and is sure to do triple of what Tenet managed to collect. The film releases next week, from December 23 evening onwards.